Laura Wilkens
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Matrix Partners Eblast Campaign

When Pet Kelp chose to redesign their line of kelp-based dog treats, they specifically asked for a cleaner look and taking on the task of streamlining the selling points and nutritional information. However, the company wanted to keep the feel of their original packaging so they wouldn't alienate current customers. With the redesign, the dog silhouette was updated and made to look more playful. Instead of being near water, the dog is playing among "ocean treasures" such as a starfish, seashell and string of kelp. The subtle wave pattern and ocean gradient in the background provide the connection with the sea. While the logo remains the same, a strong color bar to highlight the flavor and the fun new tagline at the top gives the new packaging appeal on a store shelf. To allow for more space yet still keep within the company’s budget, we opted to print both a front label and smaller back label on the now white pouch so that the key selling points could really shine on the front of the package.

CLIENT: Pet Kelp
ROLE: Concept, Design, Finished Art
ART DIRECTOR: Dennis Abelson

Matrix Partners Eblast Campaign

Every year, the Matrix Partners team travels to the Global Pet Expo in Florida to support current clients and find new business. Matrix wanted an eblast campaign for the weeks leading up to the show that would not only highlight the services offered but would also feature a fun and light-hearted tone. A beach theme was chosen and each eblast featured a different heroic dog along the water. Hand drawn beach doodles that corresponded with each headline and sketchy fonts were used to add a fun element. The eblasts were then coded with HTML into 10 different linked sections and sent out through Constant Contact.

CLIENT: Matrix Partners
ROLE: Concept, Design, Finished Art, Coding and Inputting in Constant Contact
PROJECT MANAGER: Rebecca Tomala

RESULTS:
This eblast campaign became the most successful one in the five years that Matrix Partners has been sending them out. There was a 13% growth in the open rates and a 61% growth in click thru rates versus the campaigns from the year before. This made our open rate 70% higher than the Constant Contact average for companies in the Marketing/PR industry.