Matrix Partners Eblast Campaign
Every year, the Matrix Partners team travels to the Global Pet Expo in Florida to support current clients and find new business. Matrix wanted an eblast campaign for the weeks leading up to the show that would not only highlight the services offered but would also feature a fun and light-hearted tone. A beach theme was chosen and each eblast featured a different heroic dog along the water. Hand drawn beach doodles that corresponded with each headline and sketchy fonts were used to add a fun element. The eblasts were then coded with HTML into 10 different linked sections and sent out through Constant Contact.
CLIENT: Matrix Partners
ROLE: Concept, Design, Finished Art, Coding and Inputting in Constant Contact
PROJECT MANAGER: Rebecca Tomala
This eblast campaign became the most successful one in the five years that Matrix Partners has been sending them out. There was a 13% growth in the open rates and a 61% growth in click thru rates versus the campaigns from the year before. This made our open rate 70% higher than the Constant Contact average for companies in the Marketing/PR industry.