PowAir Sport Packaging
PowAir not only wanted to redesign the packaging for their penetrating odor spray, but also wanted to create a different look for each of their target markets. PowAir Sport was created to cater to the male clientele that most often purchases deodorizing items for sports equipment and clothing. The black bottle gives it a masculine appeal while the bright blue and green accents exude energy and a feeling of cleanliness. Designed in both English and bilingual packages, PowAir Sport can be found throughout the U.S. and Canada.
ROLE: Concept, Design, Illustration, Finished Art
PROJECT MANAGER: Dennis Abelson