Replenish Dog and Cat Food Packaging
Replenish was looking for a modern redesign of their dog food packaging in order to boost sales. Playing off their compelling brand name, Replenish, the concept of a healthy, active dog behind bold bursts of color became the design of choice. The large red medallion in the center highlights the trademarked "Activ8" ingredients that allow for better pet health. The design was created for dry kibble packaging, and was then adapted for their dog and cat wet food cans.
CREATIVE DIRECTOR: Dennis Abelson
COPYWRITER: Dennis Abelson
REGION: United States
ROLE: Concept, Design, Finished Art