Replenish Dog and Cat Food Packaging
Replenish was looking for a new look for their dog food packaging in order to boost sales. Playing off their compelling brand name, the concept of a healthy, active dog behind bold bursts of color became the design of choice. The large red medallion in the center highlights the trademarked "Activ8" ingredients that allow for better pet health. The design was created for dry kibble packaging, and dog and cat wet food cans.
ROLE: Concept, Design, Finished Art
PROJECT MANAGER: Rebecca Tomala