Scout & Zoe's Treats Packaging
Scout & Zoe's was looking for a new look for their popular jerky treats for dogs. As a company that prides itself on using simple and natural ingredients, the owner wanted bold, new packaging to allow her product to pop off the crowded shelves of the smaller mom and pop pet stores where it’s sold. The key design challenge was to feature her two dogs, Scout and Zoe, who are not only the namesake of the brand but the complete inspiration for the company. These packages brought the two pups to life on the front panel while still having large enough windows to show off the quality of the jerky product inside.
CREATIVE DIRECTOR: Dennis Abelson
COPYWRITER: Dennis Abelson
CLIENT: Scout & Zoe's
REGION United States
ROLE: Concept, Design, Finished Art