Social Media - Featured Work
Dollar General Literacy Foundation - Yellow Glasses Project
Overview: The Yellow Glasses Project is an initiative by the Dollar General Literacy Foundation to promote literacy and education. The campaign encourages individuals to purchase $2 yellow sunglasses, with proceeds supporting literacy programs across the country.
Content Pillars:
Literacy Advocacy & Impact Stories
Community Engagement & Challenges
Educational Content & Resources
Partnership Spotlights
Campaign Updates & Fundraising
Results:
Adrift Aesthetic - Travel Micro Influencer (Personal)
Overview: The Yellow Glasses Project is an initiative by the Dollar General Literacy Foundation to promote literacy and education. The campaign encourages individuals to purchase $2 yellow sunglasses, with proceeds supporting literacy programs across the country.
Content Pillars:
Adventure Stories & Personal Experiences
Visual Storytelling & Scenic Photography
Travel Tips and Curated Itineraries
Promotion of Smaller Towns and Less Traveled Locations
The Desert Revive - Home Decor Brand Launch
Overview: The Yellow Glasses Project is an initiative by the Dollar General Literacy Foundation to promote literacy and education. The campaign encourages individuals to purchase $2 yellow sunglasses, with proceeds supporting literacy programs across the country.
Content Pillars:
Desert-Inspired Aesthetics
Home Styling Tips
Customer Stories & Transformations
Seasonal Collections & Promotions
Le Madeleine
Overview: The Yellow Glasses Project is an initiative by the Dollar General Literacy Foundation to promote literacy and education. The campaign encourages individuals to purchase $2 yellow sunglasses, with proceeds supporting literacy programs across the country.
Content Pillars:
Desert-Inspired Aesthetics
Home Styling Tips
Customer Stories & Transformations
Seasonal Collections & Promotions