Spring Naturals Marketing Suite

Spring Naturals Tradeshow Booth Design
The Spring Naturals booth is utilized at all trade shows and distributor shows. The backdrop and counter both feature the crisp, clean image of dewy grass on a Spring morning. The lack of complexity allows shelves of product place within the booth to really standout. On either side are two roll-up banners which highlight the nutritional benefits of the dog and cat lines.

Spring Naturals Spring Into Fall Campaign
The pet food brand Spring Naturals was looking to create a new marketing campaign to be featured in select retailers in the Chicagoland area. "Spring into Fall" was launched in November to bridge the normally bright and sunny brand with the fall season which featured their wet dog stews as a special sale item for the holidays.

By using Spring's packaging colors that relate to the autumn season (reds, oranges, and yellow-greens), a themed end-cap with banner and shelf-talkers was designed for store shelves. Corresponding postcards with coupons and distributor sell sheets were also designed. The postcards were handed out to customers during in-store demos and brand presentations.

Spring Naturals Spring Into Action Facebook Campaign
Spring Into Action is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero (someone whose life is focused around helping animals). Voting occurs monthly allowing for twelve monthly winners. A grand prize winner is selected each July.


CLIENT: Spring Naturals
ROLE: Concept, Design, Finished Art
PROJECT MANAGER: Rebecca Tomala