Laura Wilkens
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Spring Naturals Sales Kit and P.O.P.

Spring Naturals Sales Kit and P.O.P. Materials
The Spring Naturals marketing kit is distributed to all potential retailers and used as a selling tool for stores who are considering placing the brand in their store. The Kit includes a Spring Naturals folder, informational sheets and consumer brochures detailing the ingredients of the dog and cat formulas. To highlight the natural goodness of both the Spring brand and its food, the folders are printed on uncoated stock with a clear foil on the Spring Naturals logo allowing it to pop off the paper visually.

P.O.P. materials include change mats, window clings and coupons. 

Spring Naturals Superfoods Infographic
The Spring Naturals Superfood Infographic is a piece of information about the brand. Being one of the most awarded pet food brands to date and one of the most healthy, Spring can boast that all of the Superfoods for human consumption (those that have just as positive of an impact on pet health) can be found in their entire line of dog food. Showing this information in such a visual way allows for a better connection with the consumer. The infographic can be found on all of Spring Naturals' social media outlets, PR materials, and in their sales and marketing kit.

Spring Naturals Tradeshow Booth Design
The Spring Naturals booth is utilized at all trade shows and distributor shows. The backdrop and counter both feature the crisp, clean image of dewy grass on a Spring morning. The lack of complexity allows shelves of product place within the booth to really standout. On either side are two roll-up banners which highlight the nutritional benefits of the dog and cat lines.

Spring Naturals Spring Into Fall Campaign
The pet food brand Spring Naturals was looking to create a new marketing campaign to be featured in select retailers in the Chicagoland area. "Spring into Fall" was launched in November to bridge the normally bright and sunny brand with the fall season which featured their wet dog stews as a special sale item for the holidays.

By using Spring's packaging colors that relate to the autumn season (reds, oranges, and yellow-greens), a themed end-cap with banner and shelf-talkers was designed for store shelves. Corresponding postcards with coupons and distributor sell sheets were also designed. The postcards were handed out to customers during in-store demos and brand presentations.

Spring Naturals Spring Into Action Facebook Campaign
Spring Into Action is a monthly contest where Facebook followers and Spring Naturals customers can nominate their pet rescue hero (someone whose life is focused around helping animals). Voting occurs monthly allowing for twelve monthly winners. A grand prize winner is selected each July.


CLIENT: Spring Naturals
ROLE: Concept, Design, Finished Art
ART DIRECTOR: Rebecca Tomala

Spring Naturals Sales Kit and P.O.P. Materials

The Spring Naturals marketing kit is distributed to all potential retailers as a selling tool for the Spring Naturals brand in their store. The Kit includes a Spring Naturals folder, informational sheets and consumer brochures detailing the ingredients of the dog and cat formulas. To highlight the natural goodness of both the Spring brand and its food, the folders are printed on uncoated stock with a clear foil on the Spring Naturals logo allowing it to pop off the paper visually.

P.O.P. materials include change mats, window clings and coupons. 


CLIENT: Spring Naturals
ROLE: Concept, Design, Finished Art