Ziploc Prep. Pack. Go. Campaign
Ziploc's seasonal summer campaign inspires consumers to “get road trip ready”. The design features innovative and creative ways to use the classic Ziploc bags and containers as portable chip and dip stations, driving game boards, and storage for everything needed for the perfect summer drive. To further entice shoppers, the incentive of a $5 gas card was provided whenever three products are purchased.
CREATIVE DIRECTOR: Sabrina Diaz
COPYWRITER: Erin Collins
REGION: United States