Laura Wilkens
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Ziploc | Prep. Pack. Go.

Ziploc's seasonal summer campaign inspires consumers to get road trip ready. The design features innovative and creative ways to use the classic Ziploc bags and containers as portable chip and dip stations, driving game boards, and storage for everything needed for the perfect summer drive. The background of each element is a large map to emphasize the travel theme.To further entice shoppers, the incentive of a $5 gas card was provided whenever three products are purchased. I worked to build out the elements that are featured throughout stores in North America and also worked directly with retouchers to enhance the product images.

 

Ziploc Prep. Pack. Go. Campaign

Ziploc's seasonal summer campaign inspires consumers to “get road trip ready”. The design features innovative and creative ways to use the classic Ziploc bags and containers as portable chip and dip stations, driving game boards, and storage for everything needed for the perfect summer drive. To further entice shoppers, the incentive of a $5 gas card was provided whenever three products are purchased. 


CREATIVE DIRECTOR: Sabrina Diaz
COPYWRITER: Erin Collins

CLIENT: Ziploc
REGION: United States
ROLE: Design

 
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